Effective Date: July 7, 2025

1. Introduction

Welcome to Rakhi Apparels. This Privacy Policy outlines how Rakhi Apparels ("we," "us," or "our") collects, uses, protects, and discloses your personal information when you visit our website, [www.rakhiapparels.com], use our services, or interact with us through our official social media channels.

We are committed to protecting your privacy and handling your personal data in a transparent and secure manner, in compliance with the applicable laws of the Republic of India, including the Digital Personal Data Protection Act, 2023.

By accessing or using our website and services, you signify your understanding of the terms outlined in this Privacy Policy.

2. About Rakhi Apparels

The website is owned and operated by ( Rakhi Apparels), a company incorporated under the laws of India, with its registered office at ,Vivekanand apartments,flat no Y210,sector 5,plot ,no 2 ,Dwarka,New Delhi

3. Definitions

• "Personal Data" means any data about an individual who is identifiable by or in relation to such data.
• "Data Fiduciary" refers to any person who alone or in conjunction with other persons determines the purpose and means of the processing of personal data. For this policy, Rakhi Apparels is the Data Fiduciary.
• "Data Principal" refers to the individual to whom the personal data relates, which is you, the user.
• "Processing" in relation to personal data, means an automated operation or set of operations performed on digital personal data, and may include collection, recording, organisation, structuring, storage, adaptation, alteration, retrieval, use, alignment or combination, indexing, sharing, disclosure by transmission, dissemination or otherwise making available, restriction, erasure or destruction.
• "Third Party" refers to any person, natural or juristic, other than Rakhi Apparels and the User.

4. The Information We Collect

We collect Personal Data that is necessary for the purposes outlined in this policy. The types of Personal Data we may collect include:

• Identity and Contact Data: Your full name, email address, phone number, and shipping/billing address.
• Demographic Data: Gender and date of birth (for personalized offers and to ensure you are eligible to use our services).
• Sizing and Preference Data: Your body measurements, size preferences, and fit information to help us recommend the right products for you.
• Transactional Data: Details about your purchases, order history, and payment method. Please note, we do not store your full credit/debit card information; this is processed by our secure third-party payment gateways.
• User-Generated Content: Any information, images, or reviews you post on our website or our official social media pages.
• Technical Data: Your IP address, browser type, device information, and Browse behavior on our website, collected through cookies and similar technologies.
• Marketing and Communications Data: Your preferences for receiving marketing communications from us.

5. How We Use Your Personal Data

We will only use your Personal Data for the purposes for which it was collected, and for which we have your consent. These purposes include:

• To Fulfill Your Orders: To process your orders, manage payments, and arrange for the delivery of your products.
• To Enhance Your Shopping Experience: To provide you with personalized size and product recommendations.
• To Improve Our Services: To analyze customer behavior and feedback to improve our website, products, and services.
• For Marketing and Promotions: To send you information about new collections, special offers, and promotions that may be of interest to you. You will have the option to opt-out of these communications at any time.
• To Communicate With You: To respond to your queries, and to send you important information about your account and orders.
• For Legal and Security Purposes: To comply with our legal obligations and to protect our website from fraud and other security threats.

6. Your Rights as a Data Principal

Under the DPDP Act, you have the following rights over your Personal Data:

• The Right to Access: You have the right to request a copy of the Personal Data we hold about you.
• The Right to Correction and Erasure: You have the right to request the correction of inaccurate or incomplete data, and the erasure of your Personal Data that is no longer necessary for the purpose for which it was collected.
• The Right to Grievance Redressal: You have the right to have your grievances redressed. You can contact our Grievance Officer for this purpose.
• The Right to Nominate: You have the right to nominate any other individual who shall, in the event of your death or incapacity, exercise your rights.

To exercise any of these rights, please contact our Grievance Officer.

7. Data Sharing and Disclosure

We do not sell your Personal Data to third parties. We may, however, share your Personal Data with the following trusted partners for the purposes outlined below:

• Logistics and Courier Partners: To facilitate the delivery of your orders.
• Payment Gateway Providers: To process your payments securely.
• Marketing and Analytics Partners: To help us with marketing and data analytics to improve our services. We will only share anonymized and aggregated data wherever possible.
• Legal and Regulatory Authorities: If required by law or in response to a valid legal process.

We will ensure that any third party with whom we share your Personal Data is contractually obligated to protect your data and use it only for the purposes for which it was shared.

8. Data Security

We have implemented robust technical and organizational security measures to protect your Personal Data from unauthorized access, use, disclosure, alteration, or destruction. These measures include data encryption, access controls, and regular security audits.

9. Data Retention

We will retain your Personal Data only for as long as is necessary to fulfill the purposes for which it was collected, or as required by law. Once the purpose is fulfilled, we will securely delete your data.

10. Cookie Policy

Our website uses cookies to enhance your Browse experience and to collect technical data. For more detailed information about the cookies we use and how you can manage your cookie preferences, please refer to our detailed Cookie Policy [Link to a separate Cookie Policy page].

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new policy on our website.

We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us.Opt-in data and consent for text messaging will not be shared with any third parties except for messaging partners,for the purpose of enabling and operating our text messaging program.

Opt-in data and consent for text messaging will not be shared with any third-parties except for messaging partners, for the purpose of enabling and operating our text messaging program.

Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.

12. Grievance Officer

In accordance with the Information Technology Act, 2000, and the rules made thereunder, the name and contact details of the Grievance Officer are provided below:

Name: Rakhi Joshi

Email: rakhi@rakhiapparels.com

Address:

Vivekanand Apartment
Flat Y-210, Sector 5,
Plot No. 2, Dwarka,
New Delhi – 110075
Phone: +91 9810247114

For any queries, concerns, or to exercise your rights, please contact our Grievance Officer.